Last Updated: September 23, 2025
1. INTRODUCTIONRice ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application Rice - AI Calorie Tracker ("the App"). By using the App, you agree to the collection and use of information in accordance with this policy.
2. INFORMATION WE COLLECT2.1 Personal Information
• Account Information: When you create an account, we collect your email address and name through Google Sign-in or Apple Sign-in.
• Profile Data: Daily calorie goals, dietary preferences, and other profile settings you provide.2.2 Usage Data
• Food Analysis Data: Photos you take of food items for nutritional analysis.
• Nutrition Logs: Manual food entries, meal data, and calorie tracking information.
• App Usage: Features used, time spent in the app, and interaction patterns.
• Subscription Data: Payment information (processed by third-party payment processors), subscription status, and usage limits.2.3 Device Information
• Camera Access: We access your device camera to capture food photos for AI nutritional analysis.
• Device Identifiers: Unique device identifiers for app functionality and analytics.
• Technical Data: Device type, operating system version, app version, and crash logs.
3. HOW WE USE YOUR INFORMATION3.1 Core App Functionality
• Provide AI-powered food recognition and nutritional analysis
• Track your daily calorie intake and nutritional goals
• Sync your data across devices
• Manage your account and subscription3.2 Service Improvement
• Improve our AI food recognition algorithms
• Analyze app usage to enhance user experience
• Provide customer support and troubleshooting
• Detect and prevent fraud or abuse3.3 Communications
• Send important service notifications
• Provide subscription and billing information
• Respond to your inquiries and support requests
4. CAMERA PERMISSIONOur app requires camera access to capture photos of food for AI nutritional analysis. We:
• Only access your camera when you explicitly choose to take a photo within the app
• Do not access your camera in the background
• Process food photos through our AI service to identify food items and estimate nutritional content
• Do not store original photos permanently on our servers
• You can revoke camera permission at any time through your device settings, though this will limit the app's core functionality
5. DATA SHARING AND DISCLOSURE5.1 Third-Party Services
• Firebase (Google): Authentication, database, and analytics services
• RevenueCat: Subscription management and payment processing
• AI Processing Services: Food recognition and nutritional analysis
• Payment Processors: Apple App Store and Google Play for subscription payments5.2 Legal Requirements
We may disclose your information if required by law, court order, or to protect our rights, property, or safety.5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. DATA SECURITYWe implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or
destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
7. DATA RETENTION• Account Data: Retained while your account is active and for a reasonable period after deletion
• Usage Data: Typically retained for up to 2 years for analytics and service improvement
• Food Photos: Processed images are deleted after analysis; only nutritional data is retained
• Subscription Data: Retained as required for billing and legal compliance
8. YOUR RIGHTS AND CHOICES8.1 Account Management
• Access and update your profile information within the app
• Delete your account and associated data
• Export your nutrition data8.2 Privacy Controls
• Revoke camera permissions through device settings
• Manage subscription and billing preferences
• Contact us to request data deletion or correction
9. CHILDREN'S PRIVACYOur app is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected
information from a child under 13, please contact us immediately.
10. INTERNATIONAL DATA TRANSFERSYour information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordan
ce with applicable privacy laws.
11. CHANGES TO THIS PRIVACY POLICYWe may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy in the app and updating the "Last Updated" d
ate. Continued use of the app after changes constitutes acceptance of the updated policy.
12. CONTACT USIf you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
13. JURISDICTIONThis Privacy Policy is governed by the laws of the United Kingdom. Any disputes relating to this policy will be subject to the jurisdiction of UK courts.